In today’s digital age, it’s becoming more important than ever to connect with consumers where they live. No longer is in-store communication the only factor that plays a role in your customers’ purchase decisions. With mobile phones, tablets and laptops being seamlessly integrated into the lives of consumers, we are beginning to see a shift to constant connectedness. We need to find new ways to reach people where they live, work and play – social media platforms.
Many large banks and credit card processing companies are currently active on social media, creating conversations within their larger communities, but what about the smaller community banks? With social media, you can have the best strategy for reaching your audience, but without the resources, time and effort your execution may fail.
Although it may take a little more planning, banks and credit card processing companies can both agree that social media is valuable. Let’s take a look why social media is important, as well as techniques to make it work for you.
Why Use Social Media?
Builds Loyalty: When your customers begin engaging with your brand on a daily or weekly basis, they’ll feel more connected on a more personal and less formal level. Once they make that connection with your brand, they’ll be more likely to stay loyal.
Where Do You Begin?
Make it a job: Believe it or not, implementing a social media strategy is going to take work and time – which may mean finding the right employee within your company, or an outside source. It’s important that you create a unified message and brand voice that everyone can enforce. Be honest, be sincere and offer real solutions.
Consistency: Be consistent. Are you going to communicate with your customers once a week, twice a week or each day? Try to stick to a schedule so your customers know what days and times you will be communicating with them.
Value: Give your consumers something they will value. Inform them about your brand and let them know about any promotions. When promoting your credit card processing company, don’t just ask that they sign up. Instead, inform them of solutions such as next day funding merchant accounts.
Engage Prospects: Make your content fun and interesting to engage consumers. Host contests, ask questions, take polls, etc. Ultimately, providing information about your services shouldn’t take the front seat; you should be providing interesting content that relates to your customers.
Whether discussing your credit card processing company or next day funding merchant accounts, it’s important that you take notes as you go along and review results. Constantly improve your social media game to reach more consumers where they live – online.
Have you been using social media to build consumer loyalty? What techniques have you found to be working for you? Leave us a comment.
About The Author
As Vice President of Business Development, Kate Root is focused on helping Clearent expand its strategic ISO partnerships, as well as growing financial institutions’ merchant services programs. Kate’s 25 years in merchant services spans senior management roles in both issuing and acquiring, supporting financial institutions and ISOs. Learn more about our next day funding merchant accounts and other products and services. Clearent is a credit card processing company providing passionate service to our clients. Contact us today for more information!
