Thursday, October 6, 2011

Durbin Amendment Brings Risk of Debit Credit Card Processing Scams

As you probably know by now, the Federal Reserve Board came to an agreement on how to regulate debit card interchange. As of October 1, every merchant with Interchange Plus pricing received a cut in their debit card processing fees, which means they will start seeing significant savings for their business.

More savings means more profits for your merchants. Because of this, many less informed merchants will become the target of debit credit card processing scam artists. In the weeks to come there may be “specialists” who come to your merchants door stating that they will be able to save them loads of money. All they would have to do is allow the specialist to examine their statement and the specialist would pass along this information to his payment processor and the card associations, with whom he had previously worked out a deal which would save the merchant an exceptional amount of money.

A knowledgeable merchant service provider knows that these “savings” the “specialist” is talking about are a direct result of the Federal Reserve Board’s decision. However, to the uninformed merchant this looks like an excellent business opportunity. Ensuring that your merchants do not waste money, and that you do not loose business, starts with education.

Many merchants are aware that the new Durbin amendment will affect the way their business handles debit credit card processing. However, many are not aware of the con artists out there who are stalking them, especially those with larger profits. As they see it, the more the merchant has to loose the more they have to gain.

Explaining the risk of debit credit card processing scams to these merchants is a good place to start, and then you can advise the rest of your merchants. When speaking with your merchants about such risks, it is important not to preach to them. Rather than telling them what not to do, share with them some actual stories of businesses that have been taken advantage of, as a cautionary tale. They can then reach their own conclusions, which will hopefully be that you are a trusted merchant service provider whom they can stay with for a long time.

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