Become One of the Best Small Business Credit Card Process Services

You may have the latest technologies, hardworking employees and a savvy business model, but that’s not enough to succeed in the debit and credit card processing industry. Like any successful business, the best small business credit card process services not only display all the attributes above, but they also excel at cultivating relationships with current and potential clients.

So to help you grow your debit and credit card processing business, here are a few tips for forging profitable business partnerships.

Keep in touch

 Stay in constant contact with your merchants. It will keep your business at the top of their minds, and if you’re at the top of their minds, another debit and credit card processing service can’t be.

A great way to do this is sending an electronic newsletter. A variety of companies offer user-friendly templates that let you create custom, professional HTML newsletters at little or no cost. Mail Chimp has always worked well for us.
 
As far as content for your newsletter, remember to keep it short. All you need is a logo, a personal message, and some interesting information about debit and credit card processing services that can easily be found on the Internet. Also, keep your tone and design consistent, and try to send your newsletter every month---or at least every quarter.

Build Loyalty

 Don’t let your merchants think of you as a vendor or supplier. Make sure they see you as a partner.

How do you do this? Alert them to new forms of debit and credit processing, such as mobile payments, which will help them grow their business. Furthermore, when you’re near their business, call them and see if you can drop by to say hello. Lastly, build connections between your merchants, referring one to another if you think they’d make good business partners.

Once your merchants start to see you as a partner, keep cultivating those relationships and remember that the loyalty building process never stops. Ask your merchants for referrals, and keep sending business to them as well. This reciprocation will keep your partnerships strong.

These are just a few ways to cultivate successful and lasting relationships with your clients. What are some other great ways to build loyalty among your merchants? Share your ideas and leave us a comment below.

Jeff Fortney is Vice President of ISO Channel Management at Clearent™. His career includes over 35 years in financial services, with the last 17 focused on the debit and credit card processing industry. As one of the best small business credit card processing services, Clearent is a valuable partner to many ISOs and agents. If you’re looking for a new partner for debit and credit card processing services, Clearent will be sure to give you and your merchants high-quality service, competitive pricing and sought-after products and services. Contact us to learn more.